In-Game Advertising Market Size, Rising Trends, Growth Opportunities, Demand and Forecast by 2030

WILMINGTON, DE, UNITED STATES, March 4, 2024 / — The in-game advertising industry size was valued at $6.8 billion in 2021, and is estimated to reach $17.6 billion by 2030, growing at a CAGR of 11% from 2022 to 2030.

The growing popularity of video games has created a huge opportunity for in-game advertising. As more and more people spend time playing games, advertisers are recognizing the potential of reaching these audiences through in-game ads. In-game advertising involves displaying advertisements within a video game, either as banner ads, video ads, or product placements. Moreover, video games are now being played across a wide range of demographics, including age groups and gender. This means that advertisers have the opportunity to reach a diverse range of audiences through in-game ads, contributing to the in-game advertising market growth in the upcoming years.

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The in-game advertising market is experiencing robust growth, propelled by the expanding advertising budgets of brands who recognize the immense potential of in-game ads to connect with a highly engaged audience. The surge in popularity of mobile gaming has amplified the appeal of in-game ads, particularly as they provide access to a younger demographic that avidly consumes mobile games.

One of the key drivers of this market is the exceptional engagement levels of gamers. In-game advertising offers a unique advantage by allowing advertisers to reach users in an immersive environment where they are deeply engaged, thereby enhancing the effectiveness of marketing campaigns. Moreover, the ability to deliver targeted and personalized ads based on user behavior and preferences within the game adds another layer of appeal for advertisers, enabling them to create more relevant and impactful advertising experiences.

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The trajectory of the in-game advertising market is anticipated to maintain its upward trajectory, fueled by the continuous growth of the gaming industry on a global scale. Factors such as the proliferation of high-speed internet and the increasing accessibility of advanced gaming devices are expected to contribute to a significant expansion of the gamer population in the coming years. This, in turn, will drive further demand for in-game advertising opportunities as brands seek to capitalize on the expanding reach and engagement of gaming audiences.

The in-game advertising market is poised for continued growth and innovation, driven by the convergence of technology, gaming, and advertising to create compelling and effective marketing experiences within virtual environments.

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The global in-game advertising market share is segmented based on type, device type, and region. By type, it is classified into static ads, dynamic ads, advergaming. By device type, it is classified into pc/laptop, smartphone/tablet. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the in-game advertising market analysis report include Alphabet Inc., Anzu Virtual Reality Ltd., Blizzard Entertainment Inc., Electronic Arts Inc., MediaSpike Inc., ironSource Ltd., Motive Interactive Inc., Playwire LLC, RapidFire Inc., WPP Plc.

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