Due to rising health concerns during the COVID-19 pandemic, the market experienced rapid expansion, which elevated demand for flavored hydration products enriched with the benefits of minerals and vitamins, particularly among health-conscious consumers with mid-to-high income levels.<\/h2>\n
New York, United States, March 14, 2024 (GLOBE NEWSWIRE) — Flavored water is a beverage in which natural or artificial flavors are infused into water, providing consumers with a refreshing and tasty alternative to plain water. Its popularity has expanded recently due to numerous factors, including a desire for healthier beverage options and a shift away from high-calorie, sugar-laden beverages.<\/p>\n
The increasing popularity of flavored, nutritional, and functional beverages has boosted the market share of flavored water. Consumers are eager to explore novel beverages flavored with fruits, herbs, and other nutritious ingredients. Due to rising health concerns during the COVID-19 pandemic, the market expanded rapidly, increasing demand for flavored hydration products enhanced with mineral and vitamin advantages, particularly among health-conscious consumers with mid-to-high income levels.<\/p>\n
Download Free Sample Report PDF @\u00a0https:\/\/straitsresearch.com\/report\/flavored-water-market\/request-sample<\/a><\/strong><\/p>\n Obesity and Sugar Concerns Boost the Market Expansion<\/b><\/p>\n Customers prefer low- or no-sugar drinks due to obesity, diabetes, and other health problems. Various sugar-free types of flavored water are touted as healthier. Since 1975, global obesity has nearly doubled, according to the WHO. 650 million adults, 340 million adolescents, and 39 million children are obese globally in 2022. According to the US Centers for Disease Control and Prevention (CDC), excessive sugar consumption is a major cause of obesity, type 2 diabetes, heart disease, and dental issues.<\/p>\n The WHO recommends limiting free sugar intake to less than 10% of total calorie intake at all ages to prevent unhealthy weight gain and tooth damage. Beverage companies have addressed these concerns. The production and marketing of sugar-free and low-calorie beverages, including flavored water, has increased due to consumer preferences. Flavored water brands prominently display “sugar-free” or “zero calories” labels to attract health-conscious consumers. These health-conscious customer needs are changing the flavored water market.<\/p>\n Functional Flavored Water Creates Tremendous Opportunities<\/b><\/p>\n According to Straits Research, \u201cThe global flavored water market size was valued at\u00a0USD 15.97 billion in 2022\u00a0and is projected to reach\u00a0USD 37.65 billion by 2031, registering a\u00a0CAGR of 10%\u00a0during the forecast period (2023-2031).\u201d<\/em><\/strong> Adding healthy chemicals to flavored water has great business potential. By adding vitamins, minerals, electrolytes, antioxidants, and other health-boosting ingredients, flavored water can satisfy consumers’ thirst for more than simply flavor. Sports and hydration beverages may include functional flavored water. The sports drinks market has risen as customers realize the importance of hydration and electrolyte balance during exercise.<\/p>\n A Natural Marketing Institute survey found that 50% of customers actively seek healthy drinks. Functional flavored water could capitalize on the demand for healthy drinks. Businesses can meet consumer demand for health-focused beverages by adding hydration, vitamins, minerals, or other functional ingredients. Targeting health-conscious consumers and promoting functional flavored water may help brands enter this growing market.<\/p>\n Regional Insights<\/b><\/p>\n North America exhibited the biggest sales share because it provided a healthy alternative to carbonated beverages. Beverage brands such as Bubbly, AHA, Talking Rain, Nestl\u00e9 Pure Life, Perrier, Schweppes, and LaCroix offer beverages specific to certain geographical regions. The enhanced accessibility of the product has resulted in a higher adoption rate within the region. Flavored water is anticipated to hold considerable significance within the bottled water industry.<\/p>\n Furthermore, based on studies conducted on the flavored water market in the United States<\/a>, it has been shown that consumer demand for health-conscious and functional beverage choices significantly influences sales figures. The promotion of organic, pH-balanced, and sugar-free beverages is encouraged as a means to improve both physical and mental well-being. The preference for nutritional beverages over carbonated soft drinks has led to significant growth in the flavored water market in the past decade.<\/p>\n Europe has a significant influence over the global market. Consumers who prioritize their health tend to like carbonated mineral drinks that are naturally flavored. Beverage flavors frequently derive from authentic fruit extracts. The countries of Germany, the United Kingdom, Italy, Spain, and France exhibit notable levels of product sales, particularly in the context of restaurants including it in their meal offerings.<\/p>\n Additionally, the projected trend indicates increased demand for flavored and carbonated water in Germany. Marketing is a strategic approach employed by businesses to maintain a competitive edge and effectively appeal to potential customers. Numerous famous firms have introduced can-flavored water to mitigate plastic consumption in response to a growing environmental awareness among customers. This is expected to enhance market conditions.<\/p>\n Key Highlights<\/b><\/p>\n Competitive Landscape<\/b><\/p>\n The key players in the global flavored water market are Nestl\u00e9, Talking Rain, PepsiCo, Inc., The Coca-Cola Company, Hint, Inc., Spindrift, National Beverage Corp., Sanpellegrino S.P.A., KeurigDr Pepper, Inc., and Saratoga Spring Water Company<\/em><\/strong>.<\/p>\n Market News<\/b><\/p>\n Global Flavored Water Market: Segmentation<\/b><\/p>\n By Type\u00a0<\/b><\/p>\n By Packaging Type<\/b><\/p>\n By Distribution Channel\u00a0<\/b><\/p>\n By Region<\/b><\/p>\n Get Detailed Market Segmentation @\u00a0https:\/\/straitsresearch.com\/report\/flavored-water-market\/segmentation<\/a><\/strong><\/p>\n About Straits Research Pvt. Ltd.<\/strong><\/p>\n Straits Research is a market intelligence company providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision-makers. Straits Research Pvt. Ltd. provides actionable market research data, especially designed and presented for decision making and ROI.<\/p>\n Whether you are looking at business sectors in the next town or crosswise over continents, we understand the significance of being acquainted with the client\u2019s purchase. We overcome our clients\u2019 issues by recognizing and deciphering the target group and generating leads with utmost precision. We seek to collaborate with our clients to deliver a broad spectrum of results through a blend of market and business research approaches.<\/p>\n For more information on your target market, please contact us below:<\/em><\/strong><\/p>\n Phone:<\/strong>\u00a0+1 646 905 0080 (U.S.)<\/p>\n +91 8087085354 (India)<\/p>\n +44 203 695 0070 (U.K.)<\/p>\n Email:\u00a0<\/strong>sales@straitsresearch.com<\/strong><\/a><\/p>\n Follow Us:\u00a0<\/strong>LinkedIn<\/strong><\/a>\u00a0|\u00a0<\/strong>Facebook<\/strong><\/a>\u00a0|\u00a0<\/strong>Instagram<\/strong><\/a>\u00a0|\u00a0<\/strong>Twitter<\/strong><\/a><\/p>\n \n
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