Award-winning creative agency Mean Machine crafted compelling music scores for Grey Goose\u2019s latest beverage launch \u201cClassic Martini Cocktail.\u201d Photo: Shaughn and John. Click photo to enlarge.<\/p>\n<\/div>\n
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<\/a><\/p>\nThe first advert \u2013 Grey Goose Vodka: Voil\u00e0! Now You See Me \u2013 opens up with a man magically transforming a martini glass into a “Classic Martini Cocktail” bottle. Photo: Grey Goose. Click photo to enlarge.<\/p>\n<\/div>\n
<\/a><\/p>\nSpearheaded by three top-level creators composed of an award-winning creative director, a world-class touring musician, and a classically-trained composer, Mean Machine collaborates with a network of professional musicians. Photo: Shaughn and John. Click <\/p>\n<\/div>\n<\/div>\n
FIRST CAMPAIGN SPOT FOR \u201cCLASSIC MARTINI COCKTAIL\u201d OUT NOW<\/i><\/p>\n \u2014 MEAN MACHINE<\/p>\n<\/div>\n LOS ANGELES, CA, UNITED STATES, July 11, 2023\/EINPresswire.com<\/a>\/ — MEAN MACHINE\u2019s executive creative director Clemente Bornacelli, executive producer Martin Estrada, and musical director Devin Hoffman, announced today the award-winning creative agency was selected to score the music for GREY GOOSE\u00ae<\/sup>\u2019s latest product launch, a ready-to-serve martini cocktail in a bottle. <\/p>\n VISIT MEAN MACHINE.<\/a><\/p>\n Dubbed the \u201cClassic Martini Cocktail\u201d by the premium vodka brand, MEAN MACHINE\u2019s team produced original music scores for a series of spots, which were directed by award-nominated feature film director and photographer, Autumn de Wilde, who is best-known for her 2020 film debut, \u201cEmma.\u201d Also a renowned portraiture and commercial photographer, de Wilde has directed a series of short films for Prada’s iconic Galleria bag, as well as directed five music videos for Florence + the Machine. <\/p>\n \u201cWe are thrilled to have the opportunity to work with Autumn and MullenLowe on this campaign. It\u2019s very fun and a true collaborative process,\u201d says Bornacelli, an award-winning creative director. The first advert \u2013 Grey Goose Vodka: Voil\u00e0! Now You See Me \u2013 opens up with a man in blue in a fully white room with blue podiums and decorations. From there a martini glass is shown and (the magician) covers it with a matching blue silk handkerchief. When he pulls it up, the GREY GOOSE\u00ae<\/sup> “Classic Martini Cocktail” bottle magically appears. <\/p>\n The spot, which will run through December, has been featured on Conde Nast sites and social media platforms in 20 markets. The campaign also includes print ads in various publications, including \u201cWine Spectator.\u201d <\/p>\n WATCH GREY GOOSE\u00ae<\/sup>\u2019s “CLASSIC MARTINI COCKTAIL” CAMPAIGN SPOT NOW.<\/a><\/p>\n MEAN MACHINE not only scored the project from beginning to end but developed the music in collaboration With the Director, agency creatives and its network of musicians. <\/p>\n \u201cThis was very much a creative partnership. We wanted it to feel like short stories, with each character having its own identity but keeping the campaign cohesive at the same time. We settled on an Orchestral composition with a Big Band slant. We needed it to sound whimsical and premium, so impeccable musicianship and timing was extremely important\u201d explains Hoffman, an acclaimed composer, producer, bassist, and mixer. \u201cOur expertise in a nutshell is that the music Mean Machine creates is something that feels true to the product, that feels real, and that\u2019s because the music is created by real musicians who create music for a living, who are experts at their craft.\u201d<\/p>\n Known for their innovative work, MEAN MACHINE artfully crafts original music and sound for advertising, film, broadcast, and digital media. The company\u2019s prolific and diverse catalog of compositions has been heard by millions of people globally since the agency launched in 2016. Mean Machine has scored for top consumer brands, including Apple, Google, Corona, Sonic, Nike, Smartwater, Tillamook, Coca-Cola, Match.com, 7Up, Supercuts, Pinterest, Nissan, Verizon, to name a few. <\/p>\n lbbonline.com recently featured the company, touting it as its “High Five” of the week. The feature showcased MEAN MACHINE\u2019s five best works, which were chosen by industry experts who review different themes, categories and crafts. <\/p>\n READ THE ARTICLE HERE.<\/a><\/p>\n \u201cOur process is we will write the client a song that is going to be written like it is meant for the radio,\u201d says Estrada, a sought-after guitarist and producer. \u201cWe\u2019re able to deliver a score to an ad agency or for a film project that exceeds expectations, is more authentic, richer in substance, and memorable \u2013 that tells a story, and gets stuck in your head.\u201d<\/p>\n Since its inception, MEAN MACHINE has scored more than a hundred commercials. The agency writes and produces musical scores as well as original songs covering a multitude of genres including rock, pop, country and more. In 2019, it won its first cinematic musical score at the \u201c4th Annual Patagonia Film Festival\u201d in Los Angeles for the short film, A Walk on Water. <\/p>\n About MEAN MACHINE: Executive Creative Director Clemente Bornacelli has worked with BBDO, TBWA Chiat\/Day, Deutsch, Omelet, Media Arts Lab and Mother. With a career spanning more than a decade, Clemente has been a Cannes Lions finalist, and has received numerous advertising awards. He created global campaigns for FedEx, Visa, Pepsi, Volkswagen, HBO, Netflix, Mo\u00ebt & Chandon, AT&T, Guild Guitars, Square Enix, The Pok\u00e9mon Group, and more. As a musician and producer he received a Latin Grammy nomination and the John Lennon Songwriting award. <\/p>\n Executive Producer Martin Estrada has performed, recorded, and toured with some of the biggest acts in the world, including Selena Gomez, Macy Gray, Adam Lambert, Fuel, Enrique Iglesias, Cee Lo Green, Snoop Dogg, Will.I.Am, Stevie Wonder, and many others. This year, Martin joined Lady Gaga at the 95th Academy Awards to perform her Oscar-nominated \u201cHold My Hand,\u201d penned by Gaga and BloodPop, which was featured in the 2022 film Top Gun: Maverick.<\/p>\n Musical Director Devin Hoffman is an acclaimed composer, producer, bassist, and mixer. After spending time as a member of the American rock band Awolnation, Devin turned to composition and scoring full time. His long list of credits includes the theme songs for \u201cUnapologetic with Aisha Tyler\u201d (AMC Studios) and the Netflix series \u201cChasing Cameron Dallas.\u201d His music is featured in popular shows, such as The Simpsons, Saturday Night Live, Dancing with the Stars, the Today Show, and Good Morning America. His songwriting, production and recording credits include work with Bon Iver, Steve Perry, NCT 127, Orla Gartland and Lime Cordiale. The accomplished musician has played the Jay Leno Tonight Show, Jimmy Kimmel Live and Late Night Seth Meyers. His previous commercial work includes spots for Ebay, Uber, Sprite, Casio, 7Up and more.<\/p>\n Jazmine Valencia Voila! The Classic Martini Cocktail in a Bottle | Grey Goose<\/p>\n \n
\nMean Machine connects creators and storytellers to LA\u2019s top musical talent with the goal of creating original, one-of-a-kind, never-stock compositions, for creative projects. The Los Angeles-based one-stop shop offers customized music composition, songwriting, and mixing and mastering services.<\/p>\n
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